ARE YOU TALKING WITH THEM OR AT THEM?
How companies communicate with their audience is a key factor for successful marketing in today’s information abundant and technologically savvy society. The days of in your face’ marketing tactics, such as radio spots aggressively shoving so-called deals down our throats, are quickly losing their appeal! Today’s audience are not only heavily [...]
If Google’s search algorithms weren’t tricky enough, the Mt. View based company will now take into account how fast your website loads. Call it part of Google’s master plan to speed up the web with the company’s new Caffeine Update, or their new Chrome Operating System, coming soon. Either way, we highly encourage company’s to [...]
Holiday Frenzy
Anybody in retail will tell you that the holidays are the most important time of the year for sales. Consumer spending hits its peak in the months of November and December, and every business needs to maximize their exposure and promotional strategies to best capitalize on these spendy times. It has been proven that [...]
Let’s face it, today’s consumer is highly informed! They can and more than likely will find out anything and everything about your products and services before making a purchase-or at least consumers have that ability. They will visit forums pertaining to your company, they will check out your Yelp, they will receive tweets about your [...]