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ARE YOU TALKING WITH THEM OR AT THEM?

How companies communicate with their audience is a key factor for successful marketing in today’s information abundant and technologically savvy society. The days of in your face’ marketing tactics, such as radio spots aggressively shoving so-called deals down our throats, are quickly losing their appeal!  Today’s audience are not only heavily informed, they essentially dictate how and when they want to be communicated with.

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From our Creative Director:

Beams x Jamieson’s of Shetland – Sweater

UNDFTD x Spalding – Basketball

Super – Flat Top Havana

Solar Calculator (Seiichi Fujimoto, 2007)

Best Made Company – Axe

Bell & Ross - BR 01 Instrument Watch

Mickey Mouse x Neighborhood – Bandana

1988 BMW M3

If Google’s search algorithms weren’t tricky enough, the Mt. View based company will now take into account how fast your website loads.  Call it part of Google’s master plan to speed up the web with the company’s new Caffeine Update, or their new Chrome Operating System, coming soon.  Either way, we highly encourage company’s to get on board and make adjustments accordingly.

How well you show up on Google results is crucial for small businesses looking to gain exposure in a highly competitive marketplace.  So forgo the antiquated, fancy flash and look to create a lean running and clutter free online presence that effectively conveys your company’s message.

Your new web pages and linked assets should be no more than 100kb each, according to Google.  With that being said, you will need to make sure you look at key elements for any page, such as page code size, the size of the images per page and other files such as feeds.

-image [mckinnondunford]